Pre-orders are a great promotional tool, they can be shared prior to release and added to smart link URLs.
In addition, be sure to include pre-order links in any promotional posts in the lead up to your release. Eg, track premieres, YouTube, editorial features, etc.
They are a great way to give your track or release an extra boost in the charts, all sales generated within the 28 days prior to release date will be spread out across the first week of charting.
→ Top Tip: Pre-orders can also be included in DJ charts (one of our biggest sales boosters).
→ Top Tip: Including a pre-order link under SoundCloud snippets is a great way to boost early sales.
Pre-orders can currently be set up to 4 weeks in advance of the release date.
A pre-order start date indicates the date at which customers may begin previewing and pre-purchasing your tracks; they will be able to download them only after the release date.
Pre-orders can be arranged by your distributor. You can find more information on how to include these in your XML here.
Please note, there is currently no way to suppress audio previews on our pre-orders.