Firstly, We recommend delivering releases at least three weeks in advance of the Beatport release date, especially if you plan on pitching it for editorial support. We work two weeks in advance when assigning features for the store update on Fridays, meaning anything delivered after that will not be considered for features (whether you are a Hype label or not).
Got your release delivered and all set to go? Great. Here are a few pointers on what and what not to include in your pitch to make sure you stand out:
- A few big DJs that have been supporting your track, 3-5 names that will catch the genre manager’s eye.
- Bonus for any footage of your track being played by big name DJs at clubs or festivals
- Info on any premieres you’ve secured
- Radio Coverage
- Information on your marketing plans and budget.
- And some numbers to represent your social media reach.
The thing to remember is, we want to know that if we feature your release we will be teaming up on promoting it. We’re never going to not feature a great release because you don’t have enough instagram followers, we just want to see you’re also doing your best to get it out there.
A few things to avoid:
- The classic “downloaded for…” This doesn’t tell us a DJ has played your track and isn’t going to catch the team’s attention.
- “As usual” or “the usual” we also get a lot, they’re not going to spend the time to figure out what the usual is.
- Sending a full promo campaign sheet, these are too time consuming to read. Pick the highlights and keep it concise.
You only get one chance to catch their attention, so make it count!